Content Strategy SIG » News http://stc-cs.org Society for Technical Communication Fri, 20 Nov 2009 07:06:41 +0000 http://wordpress.org/?v=2.9 en hourly 1 Content strategy progression accepted for STC 2010 Summit http://stc-cs.org/2009/11/19/content-strategy-progression-accepted-for-stc-2010-summit/ http://stc-cs.org/2009/11/19/content-strategy-progression-accepted-for-stc-2010-summit/#comments Thu, 19 Nov 2009 20:34:09 +0000 Rahel Bailie http://stc-cs.org/?p=72 The 2010 STC Summit will have a number of content strategy components, including a progression with some of the top names in content strategy. A progression is STC vocabulary for a 75-minute session that holds multiple topic tables, where presenters  repeat a 20-minute presentation 3 times. During that time, participants choose 3 topics from the overall complement of topics, and move from table to table during the 75 minutes.

The progression line-up includes:

  • Andrea Ames (IBM) – Putting the Strategy into Content: Skills for content strategists
  • Alyson Riley (IBM) – Connecting Business Requirements and Content Strategy
  • Mollye Barrett (ClearPath) – Content Lifecycle Strategy
  • Rachel Lovinger (Razorfish) – The Role of Metadata in Content Strategy
  • Colleen Jones (threebrick) – Testing Content: Tips, Tricks, and Takeaways
  • Rahel Anne Bailie (Intentional Design) – Developing a Content Strategy for an Enterprise Application: A case study
  • Brenda Heuttner (P-N Designs) – Metrics: Practical approaches to measuring the value of content
  • Anne Gentle (JustWriteClick) – Shareable, Searchable, Sociable, and Don’t Forget Syndicated
  • C C Holland (independent) – Cutting Through the Clutter: Approaching content strategy like a journalist
  • Gina Fevrier (Numara) – Detours Along the Strategic Road: Learning from our mistakes
  • Janet Swisher and Lisa Dyer (Lombardi) – Getting Stakeholders to Yes

I know what you’re thinking: I have to pick 3 topics? Only 3?  Some of the presenters will also have individual presentations, so be sure to cross-reference your program to get the most of your content strategy experience at the conference. See you there?

]]> http://stc-cs.org/2009/11/19/content-strategy-progression-accepted-for-stc-2010-summit/feed/ 5 Content Strategy SIG Charter Approved http://stc-cs.org/2009/09/08/content-strategy-sig-charter-approved/ http://stc-cs.org/2009/09/08/content-strategy-sig-charter-approved/#comments Tue, 08 Sep 2009 21:13:51 +0000 Rahel Bailie http://www.stc-cs.org/?p=61 As of September 2009, Society for Technical Communication has approved our charter for a Special Interest Group about content strategy. We welcome the participation of any STC members who are engaged in content strategy, want to develop the skills to become a content strategist, or simply want to know more about content strategy.

I am your SIG manager, and will be posting links to resources and communities on the Web. I don’t claim to know it all or have all the answers, so your contributions are appreciated. Want to join in the discussion on content strategy? We’re starting a Google group, as it’s easy to keep track of threads and maintain an archive of knowledge. Join now at http://groups.google.com/group/stc-cs/.

Many thanks to Will Sansbury for his kind, speedy, and beautiful implementation of this Web site. I couldn’t have gotten it together without him.

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