November 19th, 2009
Content strategy progression accepted for STC 2010 Summit
By Rahel Bailie
The 2010 STC Summit will have a number of content strategy components, including a progression with some of the top names in content strategy. A progression is STC vocabulary for a 75-minute session that holds multiple topic tables, where presenters repeat a 20-minute presentation 3 times. During that time, participants choose 3 topics from the overall complement of topics, and move from table to table during the 75 minutes.
The progression line-up includes:
- Andrea Ames (IBM) – Putting the Strategy into Content: Skills for content strategists
- Alyson Riley (IBM) – Connecting Business Requirements and Content Strategy
- Mollye Barrett (ClearPath) – Content Lifecycle Strategy
- Rachel Lovinger (Razorfish) – The Role of Metadata in Content Strategy
- Colleen Jones (threebrick) – Testing Content: Tips, Tricks, and Takeaways
- Rahel Anne Bailie (Intentional Design) – Developing a Content Strategy for an Enterprise Application: A case study
- Brenda Heuttner (P-N Designs) – Metrics: Practical approaches to measuring the value of content
- Anne Gentle (JustWriteClick) – Shareable, Searchable, Sociable, and Don’t Forget Syndicated
- C C Holland (independent) – Cutting Through the Clutter: Approaching content strategy like a journalist
- Gina Fevrier (Numara) – Detours Along the Strategic Road: Learning from our mistakes
- Janet Swisher and Lisa Dyer (Lombardi) – Getting Stakeholders to Yes
I know what you’re thinking: I have to pick 3 topics? Only 3? Some of the presenters will also have individual presentations, so be sure to cross-reference your program to get the most of your content strategy experience at the conference. See you there?
Will Sansbury
Wow. That is a fantastic lineup! I’m excited to see such a strong presence for content strategy at the Summit.
Rachel Peters
Looking forward to this!
Rahel Anne Bailie
It is fantastic. There are a few STC rock stars here, but I should point out that there are a couple of others who are rock stars in the content strategy world who aren’t well-known among STCers. Rachel Lovinger and Colleen Jones, in particular, have reputations of note within the content strategy community. I’m excited.
Talkin’ ’bout a revolution at the STC Summit 2010 | just write click
[...] in a Content Strategy Progression as described on the STC Content Strategy Special Interest Group blog entry on said progression. I’ll talk about content that is “Shareable, Searchable, Sociable, and Don’t Forget [...]
Scott Abel
A dozen people a 75 minute progression — and a few sessions — isn’t much to get excited about in my book, but is better than nothing.