News and Events

November 19th, 2009

Content strategy progression accepted for STC 2010 Summit

By Rahel Bailie

The 2010 STC Summit will have a number of content strategy components, including a progression with some of the top names in content strategy. A progression is STC vocabulary for a 75-minute session that holds multiple topic tables, where presenters  repeat a 20-minute presentation 3 times. During that time, participants choose 3 topics from the overall complement of topics, and move from table to table during the 75 minutes.

The progression line-up includes:

  • Andrea Ames (IBM) – Putting the Strategy into Content: Skills for content strategists
  • Alyson Riley (IBM) – Connecting Business Requirements and Content Strategy
  • Mollye Barrett (ClearPath) – Content Lifecycle Strategy
  • Rachel Lovinger (Razorfish) – The Role of Metadata in Content Strategy
  • Colleen Jones (threebrick) – Testing Content: Tips, Tricks, and Takeaways
  • Rahel Anne Bailie (Intentional Design) – Developing a Content Strategy for an Enterprise Application: A case study
  • Brenda Heuttner (P-N Designs) – Metrics: Practical approaches to measuring the value of content
  • Anne Gentle (JustWriteClick) – Shareable, Searchable, Sociable, and Don’t Forget Syndicated
  • C C Holland (independent) – Cutting Through the Clutter: Approaching content strategy like a journalist
  • Gina Fevrier (Numara) – Detours Along the Strategic Road: Learning from our mistakes
  • Janet Swisher and Lisa Dyer (Lombardi) – Getting Stakeholders to Yes

I know what you’re thinking: I have to pick 3 topics? Only 3?  Some of the presenters will also have individual presentations, so be sure to cross-reference your program to get the most of your content strategy experience at the conference. See you there?

Responses

November 19th, 2009
Will Sansbury

Wow. That is a fantastic lineup! I’m excited to see such a strong presence for content strategy at the Summit.

November 19th, 2009
Rachel Peters

Looking forward to this!

November 19th, 2009
Rahel Anne Bailie

It is fantastic. There are a few STC rock stars here, but I should point out that there are a couple of others who are rock stars in the content strategy world who aren’t well-known among STCers. Rachel Lovinger and Colleen Jones, in particular, have reputations of note within the content strategy community. I’m excited.

November 20th, 2009
Talkin’ ’bout a revolution at the STC Summit 2010 | just write click

[...] in a Content Strategy Progression as described on the STC Content Strategy Special Interest Group blog entry on said progression. I’ll talk about content that is “Shareable, Searchable, Sociable, and Don’t Forget [...]

November 23rd, 2009
Scott Abel

A dozen people a 75 minute progression — and a few sessions — isn’t much to get excited about in my book, but is better than nothing.

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