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September 4th, 2009

What is content strategy?

By Will Sansbury

Content strategy is an emerging field of practice dealing with the planning aspects of managing content throughout its lifecycle. Strategy includes alignment to business goals, analysis, and modeling, and influences the development, production, presentation, evaluation, measurement, and sunsetting of content, including governance.
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This site is the home of the Content Strategy SIG (Special Interest Group) of the Society for Technical Communication.
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