August 20th, 2011
Content strategy gains traction on technical communications side
By Rahel Bailie
The idea that content strategy applies to “our” kind of content – product content, back-end content, technical content, user assistance content – is taking hold. From the list of conferences here, you can see that there are conferences that are aimed squarely at our practice areas, as well as those that cross over between multiple practice areas, and specialize on certain topics.
This is all good news for technical communicators. It provides a career path for those who think strategically about content but were never recognized for that contribution. It provides a way to frame our work to empower us to make the changes we’ve known about for ages. It gives us a seat at the table, further upstream in the design process and further up in the corporate hierarchy.
Your contribution to this SIG is an important part of creating the stories that inspire us, help us move ahead, and demonstrate the ways that we can move forward. Looking forward to hearing from you!