Content Strategy SIG

The 2010 STC Summit will have a number of content strategy components, including a progression with some of the top names in content strategy. A progression is STC vocabulary for a 75-minute session that holds multiple topic tables, where presenters  repeat a 20-minute presentation 3 times. During that time, participants choose 3 topics from the overall complement of topics, and move from table to table during the 75 minutes.

The progression line-up includes:

• Andrea Ames (IBM) – Putting the Strategy into Content: Skills for content strategists
• Alyson Riley (IBM) – Connecting Business Requirements and Content Strategy
• Mollye Barrett (ClearPath) – Content Lifecycle Strategy
• Rachel Lovinger (Razorfish) – The Role of Metadata in Content Strategy
• Colleen Jones (threebrick) – Testing Content: Tips, Tricks, and Takeaways
• Rahel Anne Bailie (Intentional Design) – Developing a Content Strategy for an Enterprise Application: A case study
• Brenda Heuttner (P-N Designs) – Metrics: Practical approaches to measuring the value of content
• Anne Gentle (JustWriteClick) – Shareable, Searchable, Sociable, and Don’t Forget Syndicated
• C C Holland (independent) – Cutting Through the Clutter: Approaching content strategy like a journalist
• Gina Fevrier (Numara) – Detours Along the Strategic Road: Learning from our mistakes
• Janet Swisher and Lisa Dyer (Lombardi) – Getting Stakeholders to Yes

I know what you’re thinking: I have to pick 3 topics? Only 3?  Some of the presenters will also have individual presentations, so be sure to cross-reference your program to get the most of your content strategy experience at the conference. See you there?